Chantilly, Va., September 24, 2009 — P. Wesley Foster, Jr., chairman and chief executive officer of The Long & Foster® Companies, announced today that Barry S. Redler has been selected to serve as chief marketing officer, a newly created position within the organization. The Long & Foster Companies is the parent company of Long & Foster® Real Estate, Inc., Prosperity Mortgage® Company, Walker Jackson® Mortgage Corporation, Long & Foster® Settlement Services, and Long & Foster® Insurance Agency, Inc
Redler is an experienced marketing leader having worked with both Fortune 10 and privately held corporations. Prior to joining The Long & Foster Companies, he oversaw marketing and sales as a vice president for the Stanley Martin Companies, a privately held regional homebuilder.
Redler also worked for The Ford Motor Company for over 20 years in various senior level marketing and sales positions. His broad experience at that company included field marketing and sales assignments throughout the U.S., as well as serving in lead product and consumer marketing roles. His team led the launch of the Ford Edge crossover, which went on to lead the segment in market share, and he was instrumental in executing a critical communications plan for the Escape Hybrid that launched with a television ad during Superbowl XL in 2006. The ad was recognized by IAG Research as the “Most Effective Automotive Ad—Non Luxury” that year and drove record awareness levels.
“We are very excited to have Barry join our team,” said Foster. “He brings enormous marketing and sales talent and will be a huge asset to our company.” He noted that “Adding this position and experience to our company will drive even more emphasis toward building our brands for the future and help Long & Foster provide even greater support for its 12,000-plus dedicated and professional sales associates”.
Redler is a graduate of Northwood University in Midland, Michigan, and holds a Masters Degree in Business Administration from the University of Michigan. He resides in Northern Virginia with his wife and two children.