Chantilly, Va., September 24, 2009 — P. Wesley Foster, Jr., chairman and chief executive officer of The Long & Foster® Companies, announced today that Barry S. Redler has been selected to serve as chief marketing officer, a newly created position within the organization. The Long & Foster Companies is the parent company of Long & Foster® Real Estate, Inc., Prosperity Mortgage® Company, Walker Jackson® Mortgage Corporation, Long & Foster® Settlement Services, and Long & Foster® Insurance Agency, Inc
Redler is an experienced marketing leader having worked with both Fortune 10 and privately held corporations. Prior to joining The Long & Foster Companies, he oversaw marketing and sales as a vice president for the Stanley Martin Companies, a privately held regional homebuilder.
Redler also worked for The Ford Motor Company for over 20 years in various senior level marketing and sales positions. His broad experience at that company included field marketing and sales assignments throughout the U.S., as well as serving in lead product and consumer marketing roles. His team led the launch of the Ford Edge crossover, which went on to lead the segment in market share, and he was instrumental in executing a critical communications plan for the Escape Hybrid that launched with a television ad during Superbowl XL in 2006. The ad was recognized by IAG Research as the “Most Effective Automotive Ad—Non Luxury” that year and drove record awareness levels.
“We are very excited to have Barry join our team,” said Foster. “He brings enormous marketing and sales talent and will be a huge asset to our company.” He noted that “Adding this position and experience to our company will drive even more emphasis toward building our brands for the future and help Long & Foster provide even greater support for its 12,000-plus dedicated and professional sales associates”.
Redler is a graduate of Northwood University in Midland, Michigan, and holds a Masters Degree in Business Administration from the University of Michigan. He resides in Northern Virginia with his wife and two children.
Congratulations to Jeffrey Detwiler for being selected as the new President and Chief Operating Office of the Long & Foster Companies. The Creig Northrop Team is very excited to see what new ideas and innovations he will bring to Long & Foster. View the official press release below.
Chantilly, Va. May 19, 2009 –The Long & Foster® Companies announced today that it was ranked as the No. 1 privately-owned residential real estate brokerage firm in the United States in the REAL Trends 500 Survey of the 500 mega-brokers in the U.S for residential sales transactions in 2008. Long & Foster was also named by REAL Trends in their REAL Trends 25 research report which lists the 25 largest housing services firms in the United States selected from a survey of over 800 leading residential brokerage firms reporting at least one settlement service in addition to brokerage — Long & Foster had 48,890.
Long & Foster retained its top spot as the largest privately-owned real estate company in the United States on The REAL Trends 500, the survey of the largest residential real estate brokerage firms for closed transaction sides. REAL Trends is a leading publisher of trends and analysis on the residential brokerage industry. In 2008, Long & Foster recorded $48.9 billion in closed sales volume and 72,302 closed transaction sides.*
The top five privately-owned brokers on the REAL Trends Broker List, all based on closed transactions sides and settlement services are: Long & Foster, Fairfax, VA.; Hanna Holdings, Inc.; Pittsburgh, PA; Prudential Fox & Roach Realtors, Devon, PA.; Crye-Leike Realtors, Memphis, TN; and Allen Tate Company, Charlotte, NC. Of all types of real estate companies nationwide — conglomerates, franchisers, and privately-owned — Long & Foster ranked third nationwide.
*Transaction Sides: Every real estate transaction involves both a “buy” side and a “sell” side. Brokerage companies like Long & Foster may receive commissions from their representation of either one-or both-sides of a transaction.
The Creig Northrop Team is proud to be affiliated with such an outstanding real estate company.
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